Campaign Analytics Managers in Toronto use SQL and Python to improve targeted marketing performance for Scotiabank’s Canadian Banking partners. Analyze customer behavior and campaign results.
This manager role supports Campaign Analytics within Scotiabank’s Canadian Bank Analytics group. You will provide insights, recommendations, and reporting for marketing initiatives. The work includes audience sizing, segmentation, response forecasting, and post-campaign analysis.
Key Responsibilities:

Analyze large datasets to identify trends and opportunities
Define target audience opportunities with business partners
Provide segmentation and response forecasting for campaigns
Set campaign KPIs, benchmarks, and performance reporting
Present campaign outcomes, drivers, and recommendations
Requirements:

Five-plus years of related experience
SQL and relational database experience with large datasets
Python, SAS, Google Cloud, or Power BI experience
Quantitative background in statistics, mathematics, economics, or computer science
Strong communication, collaboration, and problem-solving skills
Bring campaign measurement, customer behavior analysis, and technical analytics expertise to Scotiabank’s Toronto team.

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Campaign Analytics Manager Toronto