Turn complex B2B SaaS products into compelling customer stories through strong writing, research, and measurable adoption strategies.
This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes.
Key Responsibilities:

Translate complex product features into customer benefits
Build go-to-market strategies and launch campaigns
Analyze performance, feedback, and market trends
Equip Sales and Customer Success for product launches
Recommend improvements based on measurable results
Requirements:

6+ years of B2B, SaaS, or technology product marketing
Independent qualitative and quantitative research experience
Proven positioning, messaging, and go-to-market expertise
Strong focus on business outcomes and analytics
Confident cross-functional relationship-building and influence
Use research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.

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B2B SaaS Product Marketing Leader